This shit right here makes me mad.
These companies are allowing half wits with half baked ideas to get an ego about being inventors and then they start touting themselves as such and then pump out MORE magic bile into the world.
Let me get something straight here. Just because you come up with some piddly ass magic trick it does NOT make you a "creator". It makes you someone with an idea.
Also being a "creator" doesn't make you a magician. If you can't perform your own creations you are just someone who makes stuff.
In my opinion, a creator does their due diligence. They research, they perfect, they make something the best it can be. What companies like Murphys are perpetrating is if you come up with some terrible idea they can help make it "marketable" thus making them more of the creators and the person who comes to them a kind of figurehead. "We did all the work to make this not suck but because we can't just cut this idiot out of the loop we have to put his name on it".
I don't care if you don't agree with me or think I am way off base. I am just sick of our profession being choked with mediocre magic and fevered egos who think they are somebody because a bunch of pre-pubescent humans think they are hot shit.
Obviously this doesn't go for EVERYONE. Some people are prolific creators. (Not necessarily GOOD ones) However in magic everyone wants to be on par with the people who have achieved legit "fame" for making something and magic companies keep enabling this to happen.
The urge to create is deep in our core and I understand that, but too many are creating for the wrong reason: money. If you create for yourself and your audience, the money will come but if you forgo those first steps you are going about it the wrong way.
There's enough terrible magic out there. We don't need sponsored posts on message boards encouraging more greed and terrible tricks.