Thursday, February 02, 2017

Plan Ahea...

When you do creative consulting it's not always about the tricks. From time to time I get asked to help with promotional material. Many times the performer is just too close to the material and can't see what is good versus what they are too proud of, which is usually everything.

Just because you can make something doesn't mean you know how to make it look pretty. Far too many magicians take their own promo material into their own hands and just make a mess of it. How many "professional" photos have you seen done in a badly lit living room? Ever tried to sit through an 8 minute promo video? How about websites that look like a blind person made them using a free wix template?
The Struggle is Real...

If you realize that you suck at something (And stop being a cheap ass) go to someone who knows what they are doing. Not only does this free you up to do what you are good at, but it also gets you actual results.

With all of that in mind, should you decide to get a new website done do yourself a favor and book a photoshoot with a good photographer too. You want to plan out your website instead of just lazily plugging in images and videos into a template. Get photos that are website specific that show off the look and feel of your show/ character. If you know what you are doing ahead of time, you can visualize what you need.

Pictures of you holding signs, or looking up or over at important information. In the end it looks more professional and thought out. There is a reason a rock band changes their website to match the aesthetic of their new album.

If you want meat, don't go to a baker.

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