To boldly not go away...

 Face it everyone. Internet magic is not going away.

It's time to stop bitching and embrace it. Instead of placing no value on it or talking down about it, let's help try to make it more palatable. Magic companies are still trying to sell this kind of magic like it's workable and practical. At some point they are going to have to create a new category. Right next to "Stage" and "Close-up" there needs to be a section titled "For Camera Only". You might think that sucks but it's more honest and at least you know what you are getting now. I'm looking at you Penguin and Murphy's.

It's not just the companies, it's the people releasing the magic as well. Be honest and upfront. If it only looks good from one angle at a particular time of day or only indoors in a dimly lit bar, let people know. Embrace your new genre and be a pioneer. Be the Steve Jobs of internet magic releases!

This will innovate magic... but only from this one angle.

There is a reason youth does not listen to age. If everyone "respected their elders" and didn't rebel against their "teachings" then we'd all still be churning butter and doing double undercuts. (one of those might be an extreme example)

So who will step up first? Will it be the magic companies or will it be the producers? A few have already dabbled in it and embraced this new concept. Sansminds released an effect and in the trailer specified it was best for their internet or promo video magic. If you are still one of the people clinging to the old ways you need to change with he times or hurry up and die. You're either in or in the way.

This in no way means I am endorsing NOT  releasing good practical real-world magic. We still need that for those who are brave enough to leave their house and want to make a living BUT it's time to acknowledge this is where we all stand and we must stand together.

Next time I will talk about people who expose magic on Youtube and the best places in the Las Vegas desert to bury their bodies.