Wednesday, February 15, 2012

What's in a name?

,In today's magic marketplace there are many factors that will make or break your product sales. One is a good demo of course. The other is to make sure any video looks like it was shot competently (even if it wasn't). A big one of course is the product name.

There are some tricks with some terrible and/or unoriginal names. Much like promo material, you want something that will draw them in to see more. On top of that, do your research for previously used product names. Someone could look for your item, find someone else's that sucked and think it's yours. Now two people have lost out on a sale. You and the person who was going to lose it anyway.

When picking a name make sure it's something YOU like as well. You will be stuck with it the rest of your life if it's a hit. You don't want to be like the Goo Goo Dolls do you? So get creative and do your homework. People will show their appreciation by buying your products.

You don't want to be left with a bunch of these laying around do you?

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