So yesterday I revealed step 1 of my 286 step program for releasing magic products. Today you need to figure out Paper or Plastic?
I once had a product reviewed and the individual in charge of that suggested the trick would be better in lecture notes. (thus for years after it was just to spite them but I digress) However due to instant-gratification technology we just can't wait to put something out and make a quick buck off it. The real question is how to deliver that idea? With the rise of options like Penguin Partners or The Wire downloads are a very direct route. PDFs and booklets still can sell as well if you can't afford the production costs of DVDs.
The compilation DVD has given way to the single trick video market. Personally I believe if you have one idea that is just "ok" (your version of an already existing idea or routine) then perhaps put into a PDF or video with multiple ideas so you can charge a bit more or they feel they got their money worth.
Each one has their ups and downs and once you decide what format is best now you have to figure out how to get it into their hot little hands.
Let's chat about that tomorrow huh?