Welcome back those of you still hanging on. Today we are going to talk about Options.
So after you create your product there are a couple of routes to take. You can A. Wholesale 2. Sell it to a company or III. Go thru distributors.
Wholesale is more work on your end but ultimately more profitable in some cases. Going thru someone else can be just as profitable for a while. Your name reaches a market it might not otherwise have because they focus on pushing the item but you only get a small amount of the profits. The last one is the most precarious because they only push the item for a little while and you get a small bit of cash. This is the least desirable.
You can combine A and III if you do it right. Do the work, get your money, then when the initial push is done send it off to the distributors and let them pick up from there.
Generally with downloads your only option is to go thru someone else, but due to various factors (torrents and flooding of the market in some cases) it's not as profitable a route as it once was. DVDs and physical product generally have to be self produced unless it's such a hot unique item someone like T11 or Paul Harris wants it. However you can start out self producing and only wholesaling until it gets discovered. I have seen items that have been around for YEARS and then become brand new because someone discovers it. It's much like local bands you like that suddenly become famous.
Tomorrow the real dangers of the unholy three...