In this day and age of TIT (Total Information Technology - Thank you Robin Williams) it's amazing that we can do so much and yet so little at the same...... time.....
Let's take magicians websites for one. I like to dredge this subject up from time to time in hopes that someone somewhere will realize their website sucks so bad and either take it down or take their own life. Now I could offer you up a heaping helping of advice... but I'd rather let these guys do it.
First off, clip art should be ILLEGAL. Anything from the 80's you happened to find on an old floppy disk.. step away. Slowly.
Second, don't use Front Page. EVER. Seriously. It shows. Everyone knows it too.
Problem is a magic website (That isn't whoring out it's soul as a merch site) should primarily be used as an online promo kit. Not your personal photo album. No one cares about your photos of you with other magicians no one has ever heard of outside of magic.
If the only photos of you performing are grainy shots of your back doing ambitious card for the local blue haired bingo club, then it's best not to have them up at all. Instead of blowing your money on the newest magic DVD or cheaply made miracle, save that cash and invest in some professional photos and maybe even a web designer. Hell, I am sure you have a friend who needs to eat that can make a website. Why not feed them in trade?
Also... and this one is important.. if you are to look professional, then make sure your website has an honest to Bob registered name. If your website has Angelfire or Tripod before it you might as well just hang it up. It's cheap and easy (like your mom) to get a domain name. Look into it. While yer at it, why not consider something clever like www.sleepwithcj.com. Something people will remember or want to go to. Also avoid something like www.theamazingmagicofcharlestheamazingdouchebag.com
There is a myriad of ways to improve your online status. These are just a few hints.
I'm only trying to help.
Bizzaro.
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